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The MidWeek

DeKalb County's local newspaper with a weekly circulation of 31,000.

The MidWeek community of readers has grown out of a tradition of three proud newspapers dating back to 1865 with the Sycamore News, and most recently the readers of the Weekly Journal. The MidWeek is now an expanded publication comprised of more than 15 communities, which includes Northern Illinois University.

Standard Ad Sizes

Full page (5 col. x 11" = 55 col. in.) $925

• 13x (10% off) = $875

• 26x (15% off) = $815

• 39x (20% off) = $760

• 50x (25% off) = $650

Half page (5 col. x 5.5" = 27.5 col. in.) $470

• 13x (10% off) = $445

• 26x (15% off) = $415

• 39x (20% off) = $385

• 50x (25% off) = $330

Quarter page (Horizontal: 3 col. x 4.75" = 14.25 col. in.; Vertical: 2 col. x 7" = 14 col. in.) $240

• 13x (10% off) = $230

• 26x (15% off) = $212

• 39x (20% off) = $197

• 50x (25% off) = $170

Eighth page (2 col. x 3.5" = 7 col. in.) $130

• 13x (10% off) = $125

• 26x (15% off) = $115

• 39x (20% off) = $108

• 50x (25% off) = $92

Business card (2 col. x 2" = 4 col. in.) $70

• 13x (10% off) = $67

• 26x (15% off) = $63

• 39x (20% off) = $59

• 50x (25% off) = $52


Ad copy deadline 5 p.m., Thursday, preceding Wednesday publication. Those requiring proofs: deadline is Thursday, at noon. Proofs for ads less than 20 column inches are available in our office only, by request. Proofs for larger size ads can be delivered.

Custom Ad Rates

Per column inch

•Open: $18.75

•13x: $17.65

•26x: $16.50

•39x: $15.40

•52x: $13.20

Add full color: $300

Add spot color: $150

Guaranteed placement: Add 20% (Check for availability)

Premium Position

Front cover

2" x 3" ad, full color

Open: $299 each

3 month: $279 each

6 month: $249 each

12 month: $199 each

Subject to copy approval and availability. Rates based on annual commitment.

Column Widths

1 col. = 1.75"

2 col. = 3.625"

3 col. = 5.5"

4 col. = 7.375"

5 col. = 9.25"

Inserts

Quantity: Fewer than 5,000    CPM: $79

              5,001-10,000                     $69

              10,001-15,000                   $63

              15,001-20,000                   $58

              20,001-30,000                   $53

Reader Poll

Do you prefer packaged or homemade Halloween costumes?
Packaged
Homemade