GENOA – Downtown Genoa is dressed in its holiday finery thanks to the efforts of Genoa Main Street Inc. and its volunteers.
“It’s a combined effort of the downtown businesses and Main Street volunteers,” said Diane Helland, chair of the project. “The businesses pay for the greens and we put them up.”
The project began several years ago after one downtown merchant suggested that other businesses do more to dress up for the holidays. The response was that it was a lot of work. That’s where Main Street stepped in.
“We offered to collect the orders, get the greens and install them for the businesses. The businesses would each pay for their own order,” said Helland. “The response was terrific.”
In addition to making downtown Genoa attractive for the holidays, the sale of the greens has become Genoa Main Street’s largest fundraiser.
“Genoa Main Street Inc. is donation funded,” president Gordon Jones said. “We have to raise every dollar each year, so a fundraiser like this, that raises money for future projects and also benefits downtown by dressing it up, is a great success.”