Pork's new image includes renaming chops
When shopping at your local meat counter, you may soon notice new names on your favorite cuts of pork.
“The new names will help change the way consumers and retailers talk about pork,” said National Pork Board president Conley Nelson in an April 5 news release. “But more importantly, the simpler names will help clear up confusion that consumers currently experience at the meat case, helping to move more pork in the long term.”
The National Pork Board teamed up with the National Cattlemen’s Meat Association to conduct market research that concluded that consumers are often confused by different names for similar cuts of meat, and as a result, do not know how to properly cook some kinds of meat.
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